Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Ellesmere Port
Until the end of the seventeenth century, what we now call Ellesmere Port was a collection of tiny fishing villages. However the canal system needed outlets into the sea, and this location, at the eastern tip of the Wirral Peninsula, was chosen, and a town and port grew up around it. In the nineteenth century the Manchester Ship Canal was built, and Ellesmere Port marked the starting point of it, and again the port area, and hence the population, shot up.
Although Ellesmere Port is more or less on the Wirral, it is part of Cheshire. Birkenhead is 9 miles (15 km) to the north west and Chester is 6 miles (10 km) to the south. The M56 passes by the town’s south side, and the M53 goes through the town as it joins Chester to Birkenhead and Liverpool via the tunnel. The Warrington to Birkenhead railway also bisects the town.
There is a steady flow of Ecommerce Analyst jobs in Ellesmere Port thanks to two major industrial plants on its doorstep. The Stanlow oil refinery is the second largest in the UK and can process up to 12 million tonnes of oil a year, using the excellent transport links and nationwide pipelines to distribute its products. The other major employer is the Vauxhall plant, home of the Astra and the company’s only car plant in the UK. After troubled times in the 80s and 90s, things are looking up. With other industry in the town, a population of 65,000 and Chester and Liverpool just down the road, it’s a busy town at a major UK junction.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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