Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Widnes
At the north-eastern edge of Cheshire lies Widnes, a town of around 60,000 population built on heavy industry, particularly chemicals, where ICI had a huge presence for decades before fragmenting in the 1990s. The chemical industry chose Widnes partly for the plentiful supply of water, just like Runcorn, to which it is joined by a railway and road bridge over the Mersey.
The centre of Liverpool is 11 miles (17 km) to the west, with Liverpool John Lennon Airport just 4 miles (7km) form the centre of Widnes. Although not actually in Widnes, the Jaguar Land rover car production plant is just outside the town in Halewood, and it has been a large employer of people from Widnes. For decades the plant was owned by Ford, and the locals still cal the main boulevard that passes it “The Ford Road”. Under the new management, the factory is doing extremely well, helped by a local enthusiastic workforce.
Widnes has two musical claims to fame, one certain, one apocryphal. First was the Stone Roses’ Spike Island gig, the pinnacle of the Madchester scene in 1990. The second claim is that Paul Simon wrote “Homeward Bound” at Widnes Station, although Simon isn’t 100% sure himself!
Widnes has retained many of its industrial plants, although they are no longer owned by the giant ICI, and have been taken over by a multitude of companies. The well-connected town is handy for Liverpool, Warrington, St Helens and Runcorn, and has the M62 at its northern point. All this makes it a good place to locate any logistics operations, and indeed, Ecommerce Analyst jobs or similar positions have been through our system in Widnes.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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