Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Stevenage
Located about 28 miles (45 km) directly north of the centre of London, Stevenage was one of the new towns that were planned after the Second World War to provide new lives for those whose homes and livelihoods had been shattered in the Blitz. As with other towns such as Milton Keynes, Hemel Hempstead and Crawley, it was built on an existing village, although the infrastructure had to be upgraded. Stevenage boasted a pedestrianised town centre, the first purpose-built one in the UK, although ironically it was cars that would go on to put Stevenage on the map …
The town is well connected, with the A1(M) skirting its west side and the East Coast Mainline having a stop in the town. Luton airport is just to its west and Stansted is 16 miles (27 km) to the east. There’s a good deal of light industry in Stevenage, mainly concentrated in two industrial estates in its north-east and south-west corners, and these employ a good deal of its population.
The town has produced a number of top-ranking sportspeople in its recent history. Aston Villa, Manchester United and England winger Ashley Young was born there, and golfer Ian Poulter was born just outside the town in the neighbouring town of Hitchen. But in pole position is Lewis Hamilton, the local boy who started his career racing remote controlled cars before rising through the ranks and becoming Formula One world champion in 2008 for McLaren.
As with most of the purpose-built new towns, whose infrastructure was designed in the motoring age, Stevenage has attracted a healthy cross section of industries. With all the raw materials and finished products to move around, and a local population of around 90,000 to serve, Marketing assistant positions are not unusual in the town.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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