Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Gosport
The natural harbour in the south of England, just north of the Isle of Wight, is home to one of the world's most famous ports, Portsmouth. Less well known but of equal importance is the town of Gosport, located just over the water to the east. The geography forms a pair of natural jaws that expand behind to Fareham Lake, much of which is navigable to large vessels, hence the superb maritime history of the area. Even in the Lake's shallower parts there is a thriving yachting and sailing scene, and the harbour always has hundreds if not thousands of small boats bobbing on its surface.
Much of Gosport's industry for hundreds of years has been reliant on and connected to seafaring, so the general decline in both military and civilian maritime life in the south of England has undoubtedly impacted on the area. It has had to diversify to survive, and although there are still many jobs in maritime-related positions, it does not have the dominance it once did. A large number of small businesses and a few districts where light industry dominates help keep the town going, and the population does grow slightly in summer to accommodate workers associated with recreational boating.
With Portsmouth directly to the east and the major port of Southampton 14 miles (23 km) to the north west, Gosport will always have important maritime links and this can be good news for anyone seeking Marketing assistant positions. The town is also rather large, at 80,000 even out of the summer months, and large towns always have supply chain and logistics needs that are unconnected to industry. Although the port might not be what it once was, it still presents quite good opportunities.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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