Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Hove
Hove is a south coast town that adjoins Brighton completely along its east side, and the two are collectively part of the city of Brighton and Hove. Although Hove proper has a population of 90,000, the local authority of Brighton and Hove is home to over a quarter of a million people, making it a sizeable concentration of people. Brighton is well known as being a holiday resort, whereas Hove, despite its coastline which is almost identical to its neighbour, is considered more of a residential area. Indeed, people from Hove (often light-heartedly) point out that they are from this more upmarket part of the area rather than Brighton, even if they are actually from Brighton! In recent years, with Brighton gaining a much more fashionable and bohemian image, perhaps the pendulum will swing the other way, particularly when people are selling their homes …
The town is a reasonably affluent and attractive place to live, and has an economically active populace attracted by pleasant surroundings and good shopping and entertainment areas. The UK’s largest distributor of snack foods, Palmer and Harvey (P&H) has its headquarters in Hove, as does the Mace convenience store chain.
The large population of economically active people in Hove and its surrounding area means that Growth Hacker jobs turn up from time to time here. The town and its mother city are busy all the year round; thanks to its vibrant entertainment and residential scene, Hove and Brighton do not become ghost towns out of season like some other resorts.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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