Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Glasgow
Located on the River Clyde in the western region of Scotland, Glasgow is the largest city north of the border and has the third largest population in the UK.
Known predominantly for its industrial past, which included the production of items ranging from textiles, carpet, furniture, food and drink, through to explosives, chemicals and industrial machinery, Glasgow was known during the 19th century as the Second City of the Empire.
A quarter of all the world's locomotives at the time were manufactured in Glasgow, while the Clyde shipyards were bustling with workers creating seafaring vessels of every shape and size.
Over the last 200 years, Glasgow has changed significantly. Most of the shipyards are gone (although some are still in operation) and many of the factories have been replaced with world-class shopping and high-end accommodation. Indeed, the city is ranked as one of Europe's top financial centres and one of the most liveable cities in the world.
For those seeking Growth Hacker roles in Glasgow, there are plenty of opportunities, whether you're interested in manufacturing, retail, technology, biosciences, finance, education, media or transport.
Indeed, just some of the companies based in Glasgow include Clydesdale Bank, BAE Systems Surface Fleet Solutions, BBC Scotland, The Herald and John Dewar & Sons.
There's also the Port of Glasgow and Glasgow International Airport, and the city is home to four universities, a number of colleges and several sports teams, not to mention a variety of entertainment venues.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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