Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Aberdeen
Scotland's third most populous city after Edinburgh and Glasgow, Aberdeen is also known as the Granite City, since many of its beautiful 18th and 19th century buildings are constructed from the local stone. It's a great place for those seeking Growth Hacker vacancies.
There have been settlements in the region for over 8,000 years and it was an important site during the Wars of Scottish Independence.
Significant expansion occurred during the 19th century, with the growth of the shipbuilding and fishing industries, as well as textiles, metalwork, papermaking and stone quarrying. Much of the existing harbour was built during this time, including the Victoria Dock, the South Breakwater and part of the North Pier.
During the late 20th century, oil was discovered in the North Sea and Aberdeen has since become known as the oil capital of Europe. A number of off-shore oil rigs have been erected and companies in the region have begun to focus their efforts on finding renewable energy sources as well.
In addition to the energy and petrochemicals sector, Aberdeen is home to various research facilities that study everything from fisheries, soil, food, nutrition and agriculture through to technology and electronics design.
Just some of the firms that call Aberdeen home include Abbot Group Ltd, Dana Petroleum, Wood Group and Aberdeen Asset Management.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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