Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Edinburgh
Known for its romantic skyline, beautiful castle and fascinating history, Edinburgh is the capital of Scotland and the second most populated city north of the border.
People have been living in Auld Reekie, as it is affectionately known by locals, since at least the Bronze Age and throughout the Middle Ages, Renaissance and Scottish Reformation in the 16th century, it flourished as a market town, a royal burgh and a centre of commerce and culture.
During the Industrial Revolution, the city began to spread outwards in every direction. As more people came to the city, tenement flats were built and factories and businesses established. While Glasgow may have overtaken the capital during this period in terms of economy and population, Edinburgh maintained its prominence and continued to thrive.
After devolution in 1999, Edinburgh became the home of the Scottish Parliament and Scottish Executive. Today, the city is the heart of the Scottish government. It also plays an important part in other sectors, such as finance, publishing, media and tourism, offering a wealth of opportunities for those seeking Growth Hacker jobs.
Companies based in Edinburgh today include Edinburgh University Press, The Scotsman, HBOS, the Royal Bank of Scotland, Scottish Widows, Rockstar North and Caledonian Breweries.
In addition, the city hosts the Edinburgh Festival every year. Comprising a number of different events like the International Festival and the Edinburgh Fringe, this is a month-long celebration of music and theatre, comedy and the arts.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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