Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Poole
If you think the word Poole has the same roots as the word “pool”, you’d be absolutely right, of course. The Devon town is on the South coast of England and is merged completely with Bournemouth to its east. In fact, the Bournemouth Arts University and the Bournemouth Symphony Orchestra are located in Poole, although they are definitively two separate towns.
The west side of Poole faces a natural harbour (Upton and Creekmore Lakes) within a larger natural harbour, and ferries leave the south of the town for St Helier (Jersey), Cherbourg and St Peter Port (Guernsey). Shipping, sailing and ferries are therefore important industries in the town, and this inevitably leads to Ecommerce Analyst positions becoming available on a regular basis.
Although much of the town is now employed in the service industries, Poole does have a strong manufacturing heritage, and this still accounts for nearly a fifth of its employment. Again, this is good news for logistics, supply chain and procurement employment. The town is the base of motor yacht builder Sunseeker, which employs nearly 2000 people. Several companies have their HQs in Poole, including, bathroom consumables company Lush, lighting company Mathmos, plastics company sealed air and Hamworthy Heating and Combustion. Siemens also has a large presence in the town.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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