Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Torquay
Torquay is located on the East-facing coastal area of Devon, in the area called Torbay. Exeter is 17 miles (27 km) to the north and Plymouth is 27 miles (43 k) to the west. Torquay was a tiny fishing and farming village until the Napoleonic wars, when the Royal Navy would take anchor in the bay and the members of the upper ranks would often go to shore in the area. It soon gained a reputation as being a healthy place to stay and by the 19th century, just in time for the arrival of the railways it became a famous spa town and later, a tourist resort. Nowadays it has a static population of around 65,000 but in high season this can swell to 200,000, the size of a small city.
Tourist towns almost always have great logistical requirements, which is why Ecommerce Analyst jobs can sometimes become available in the town or the surrounding area. Torquay is not particularly industrialised, but there are several trading estates dotted around the outskirts. Plymouth and Exeter are better employers and are both nearby, which does make Torquay a popular commuter town, and people living there seeking non-tourism related work will often look north and west.
For its population, Torquay has produced a fair number of world-famous people. Top of the pile is thriller author Agatha Christie, for whom a mile of plaques, the “Agatha Christie Mile”, is dedicated. Peter Cook, one half of Pete and Dud, was born in the town, as was comedy actor Miranda Hart and model Lily Cole. Sketches of The Goodies and Monty Python’s Flying Circus were filmed there, and it was during one of the latter’s stays that the team happened upon a grumpy hotelier who became the inspiration for Basil Fawlty, TV’s most famous Torquay-based hotel owner.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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