Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Plymouth
It is impossible to separate the Devon city of Plymouth with its naval heritage. With a seafaring history dating back to before Roman times, it would go on to become a key military port in the Spanish Armada attack and has played a part in most naval battles in British history owing to our nation’s fractious relations with its southern neighbours. It is also the place from where the Pilgrims set off for the New World in the early 1600s, hence the name Plymouth Rock that marks their landing place.
The city had a good Industrial Revolution, with industry growing around the port, ideal for import and export, and nearby Devonport became a shipbuilding centre. The port’s success and importance did have a drawback, however. The city and its docks were heavily damaged by German bombers in World War II, and much of what stands in the centre of Portsmouth today is of post-war origin.
While seafaring still plays a part in the culture of Plymouth, and connected industries still exist in the area, its importance as a naval and commercial maritime centre have diminished somewhat since the 1980s. There has been a growth in hi-tech industries, with establishments such as the Tamar Science Park providing innovation opportunities.
The city is also in the top 20 by population in the UK, which, together with its overseas trading opportunities, make it the kind of transport hub where Ecommerce Analyst jobs often show up.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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