Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Swindon
A town located in Wiltshire, around halfway between Bristol and Reading, Swindon is a busy place with lots of opportunity for those seeking Ecommerce Analyst vacancies.
The town's early history goes back to a Saxon settlement that was called Suindune in the Domesday Book. For hundreds of years, it mainly subsisted as a market town, with the trade of cattle, corn and other agricultural produce, as well as horse sales.
During the 19th century, the area was known for its railway works, which built and repaired locomotives for the Great Western Railway - a train company that connected the south-west and Wales to London's Paddington Station.
Today, Swindon's economy is mainly based in the retail and service sector and there are a number of large shopping centres in the region.
The town is also home to several big businesses. For instance, Honda and BMW/Mini both have manufacturing sites in the area, while W H Smith's distribution centre and headquarters are also situated in Swindon.
Other companies based in Swindon or with major facilities in the vicinity include Motorola, Dolby, Intel, Nationwide Building Society, Arval and the National Trust.
What's more, Swindon is home to a book depository for Oxford's Bodleian library. The facility has 153 miles of shelving and enough space to house an estimated eight million tomes.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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