Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Cheltenham
Cheltenham is a historic spa town (sometimes called Cheltenham Spa) in Gloucestershire, about 7 miles (12 km) to the east of the county town, Gloucester. The town grew in popularity after a royal visit in the late 1700s, which brought its mineral waters national renown. It is known internationally as a site of festivals. There are the Literature, Jazz, Science and Music festivals to occupy the locals and bring in tourists, but most famous of all is the one simply called the Cheltenham Festival, a week-long National Hunt horse-racing event culminating in the Cheltenham Gold Cup.
The town is a hotbed of high-tech industry, too, with electronics and aerospace playing their parts in the local economy. Tourism is and important wealth creator too. The west of the town is dominated by the UK’s national intelligence and eavesdropping centre, the GCHQ (Government Communications Headquarters), an organisation that dates back to the First World War and has been at Cheltenham since 1951. During the Second World War it was located at the famous Bletchley Park.
The blend of hi-tech industry, an affluent populace and a thriving retail sector make Cheltenham a prime location for a variety of supply chain, logistics and procurement positions, and Ecommerce Analyst jobs will appear in and around the time from time to time, although GCHQ will probably know about it before we do!
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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