Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Oxford
The county town of Oxford and famous throughout the world for its university, Oxford is actually a thriving, self-contained city with a diversity of industries not directly related to its county status or education sector. It has been a successful city for so long that its architecture spans the millennia, and since much of the most important buildings were churches, it got the name “city of dreaming spires”.
Without doubt the university and its related activities (bars, cafes, hotels, shops, theatres etc.) is the key single employer of the city, and the university heritage also plays into its thriving tourism industry. All this contributes to the thriving nature of the city, which is busy all the year round.
But a major industry just to the south east of the city centre is car manufacturing, at the Cowley BMW plant, home of the new Mini. The plant used to be the Morris Motors plant during the First World War, and this attracted a railway and other communications to serve it. During World War Two the plant made training planes for the RAF. After the war mergers and acquisitions changed the company to BMC, then British Leyland, Austin Rover, the Rover Group and finally BMW (but locals still call the factory Morris’s).
With a thriving, ever changing population and various high-tech and heavy industries, Oxford often throws up Ecommerce Analyst positions to help oil the wheels of commerce. It’s certainly an exciting place to live and work.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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