Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in High Wycombe
The Buckinghamshire town of High Wycombe might sound like a sleepy village with a cricket pitch and a pub, but it’s actually a large town that’s quite industrialised, especially for a southern town. In the past it has been known as a mill town and a paper making centre, but it is probably its furniture workshops for which it became best known. Thousands of terraced homes were built for the workers, and by the middle of the nineteenth century High Wycombe rivalled the towns around Manchester for its industriousness, but also for its squalor. A major redevelopment was carried out in the 1920s to bring habitation up to modern standards. During the Second World War, RAF Bomber Command was based in the town, and was joined in 1942 by the United States’ equivalent.
Although the actual town of High Wycombe has a population of around 75,000, it is part of an amalgamation of smaller towns whose population totals around 120,000. The town is on the M40, about halfway between the centre of London and Oxford.
High Wycombe might have had its ups and downs economically, but it appears to be on the up at the moment, and Ecommerce Analyst jobs have been found in the area. With excellent road and rail links to London and Oxford, it’s a natural place for a distribution centre. Its status as something of a commuter town also means there’s a lot of movement of goods into High Wycombe.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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