Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Luton
Situated in Bedfordshire, around 30 miles north of London, Luton is a thriving community that is home to a number of big businesses. It is also located in the London commuter belt, meaning those who live here have a wide choice of options when it comes to finding Ecommerce Analyst vacancies.
Since the 17th century, Luton has been known for its hat making industry, and this is a tradition that continues today, although it is now a more niche market.
Vauxhall Motors has been based in Luton since 1905 and its headquarters are still located here. Although the firm's passenger car production has been moved to Ellesmere Port in Cheshire, some commercial vehicles - mainly vans - are still produced at the IBC Vehicles plant.
Other companies based in Luton, or which have major facilities in the city, include AstraZeneca pharmaceuticals, Ernst & Young, Experian, Siemens AG and Whitbread, a hospitality chain.
Luton is also home to one of the main airports that services the London area. It sees around ten million passengers every year and is one of the UK's busiest airports. EasyJet, Ryanair, Thomson Airways and Monarch Airlines are all based here and the airport also processes cargo for Atlantic Airways, BA, DHL, MNG and Varig Logistica.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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