Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Weston-super-Mare
Located 18 miles (30 km) south east of Bristol and directly across the Bristol Channel from Cardiff, Weston-super-Mare is a popular seaside resort that benefited hugely when the railways came its way in the 1800s. Its strange name comes from the Anglo-Saxon “west tun” (west settlement) and the Latin “super mare” meaning upon sea. One of the most influential engineers of all time, Isambard Kingdom Brunel, also used to live there, proving that peculiar names must be in the water – and probably explaining why a sleepy village got a railway!
The town did have some industry in the past. The Westland aircraft company, which was based in Yeovil, had its helicopter manufacturing and maintenance plant in Weston-super-Mare. The company is famous for its Wessex, Sea King, Puma and Lynx military, coastguard and rescue helicopter. One of the most famous helicopter pilots in the world (no, not Noel Edmonds), Prince William, pilots Sea Kings. The factory closed down in 2002, and Weston-super-Mare is now home to The Helicopter Museum.
Weston-super-Mare’s economy is mainly focused on tourism, but there is some industry and distribution activity in the area, partly due to its location as the gateway to the South West. Discount supermarket Lidl has its southern distribution centre there, and there is some other light industry in the town. While it may not seem the first place you’d look for a Ecommerce Analyst job, they do come up from time to time, and there will always be a demand in nearby Bristol too.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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