Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Exeter
Situated in Devon, Exeter is a historic city on the River Exe. It is known as being one of the most profitable locations to base a business, meaning there are many opportunities for those seeking Ecommerce Analyst roles.
People have been living in this area for thousands of years - and the easily navigable river meant that there was a thriving trade with the Mediterranean as far back as 250 BC.
During the Middle Ages, Exeter had one of the largest markets in the south-west and it was also known for its annual fairs, which continued until the 16th century.
At the dawn of the Industrial Revolution, Exeter's industry was mainly based on agricultural products. Water power was used to some degree, but the city was too far from a source of coal to make the most of steam power.
The development of the canal network did, however, help to boost Exeter's prominence, and the Bristol and Exeter Railway opened in 1844, further building the local economy.
Today, Exeter is a bustling city with plenty of retail space, particularly in the Princesshay Shopping Centre. It is also home to a number of big employers, with a several companies employing 1,000 people or more - such as British Telecom, EDF and Flybe.
In 2004, the Met Office relocated to Exeter and this organisation is now one of the largest employers in the region, along with Devon County Council and the University of Exeter. Other companies with a significant presence include Tesco, the Highways Agency and Alcoa Howmet.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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