Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Portsmouth
Although it doesn’t really feel like it when you are there, Portsmouth is technically an island city, indeed the UK’s only one, located as it is on Portsea Island and separated from the Hampshire coast by a 30-metre-wide creek. Geographically, it is about as close as possible to being the perfect natural harbour, with its small inlet hiding the large, navigable Fareham Lake. And needless to say, it is one of Britain’s most influential ports, with a wealth of military and civilian history behind it. The city was heavily bombed during World War II, but was also a key staging post for the D-Day landings in 1944.
Today, Portsmouth is an international port, with ferries and freight leaving its docks for Cherbourg, Le Havre, St Helier and Santander, among others. As with any port, Ecommerce Analyst jobs are abundant thanks to its pivotal role in the international logistics network.
The city is currently booming and undergoing a major redevelopment of its central area, with new housing and shopping centres being built. The military still plays a massive role in the city, with one in ten of its employees linked to the Navy, and the UK’s two aircraft carriers being built there. The European headquarters of IBM is based in the city, as well as he UK HQs of Zurich Financial Services and defence company Northrop Grumman.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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