Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Derry
Derry is often called Londonderry after being granted a royal charter by James I (and is called Derry-Londonderry on its UK City of Culture 2013 website). The county, city and district variously share the name, but they all refer to the same place. Derry was the last city in Europe to be walled, in the early 17th century, and most if not all of the wall remains today. It was an important seaport, and played a huge part in World War II owing to its position as the westernmost port in the UK, indeed Allied Europe, as Iceland was neutral.
In peacetime, the city had a reputation as a shirt maker, with several factories springing up to make men’s shirts for export and domestic use. As with the Northern mill towns of England, however, this industry was all but gone by the 1980s, with most of this kind of work moving to Asia.
An important employer in the city has been Du Pont, who made Neoprene there for years, and more recently switched production to Kevlar and Lycra. There is also a burgeoning hi-tech manufacturing sector in the city. Seagate Technology, one of the world’s top hard disk drive manufacturers, makes more than half of its read/write heads in the Derry factory. The city is also home to Northern Ireland’s largest private company, Desmonds, plus a healthy smattering of multinationals.
With a population of around 100,000, a thriving shopping centre and a good deal of industry popping up in this regenerating city, Derry would appear to be a prime location to look for Ecommerce Analyst positions.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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