Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Belfast
As Northern Ireland's capital and largest city, Belfast offers a number of opportunities for those seeking Ecommerce Analyst positions.
The region was first settled during the Bronze Age and had become a thriving community by the 17th century.
During the Industrial Revolution, Belfast was known for producing a broad range of goods, including linen, rope and tobacco.
Meanwhile, its proximity to two large bodies of water - Belfast Lough and the River Lagan - made the city an ideal location for shipbuilding.
Over a period of 150 years, Harland and Wolff - once one of the city's most famous shipbuilders and currently fabricating equipment for the marine, offshore and renewable energy sectors - constructed numerous vessels. These included luxury liners like the Titanic, Olympic and Britannic, as well as the HMS Belfast, a Royal Navy light cruiser that is now permanently moored on the River Thames in central London.
Following the First World War, Belfast's economy began to slowly decline and by the 1960s and 1970s, the city's situation gradually deteriorated as civil unrest of the period known as The Troubles created a fragile financial situation and a community riddled with violence.
However, since the signing of the Good Friday Agreement in 1998, Belfast has once again emerged as a city with a viable economy and there has been rapid redevelopment.
These days, Belfast is a centre for education and commerce and companies based here include Allstate NI, Moy Park, Bombardier Aerospace and Translink - Northern Ireland's main provider of public transport.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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