Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Cardiff
As the capital of Wales, Cardiff has long been at the centre of Welsh commerce, culture, media and government. It is the most populous city in Wales and offers an array of possibilities for those seeking Ecommerce Analyst vacancies.
Cardiff is situated in the historic county of Glamorgan and until the 19th century, it was a fairly small town. As the Industrial Revolution took hold in the rest of the UK, the Port of Cardiff, also known as Tiger Bay, became increasingly important - in fact, one of the busiest in the world.
The Taff Vale Railway and the Glamorganshire connected the city's docks to the coal-producing areas in other parts of Wales, and this useful resource was sent on as fuel for factories across the country.
In the late 1800s, rival docks at Barry began to take over in the shipment of coal, but the Coal Exchange remained in Cardiff and the city became increasingly industrialised, with the addition of an ironworks and a steelworks.
Cardiff officially became the capital in 1955 and over the years it has remained an important cargo port. Much of its industrial past has been replaced by the financial and business sector - although there are still metal works to be found in the region.
Today, a number of well-known companies operate headquarters in the city - including Admiral Insurance, Principality Building Society and 118118. In addition, the University Hospital of Wales in Cardiff is the UK's largest hospital outside of London.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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