Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Lowestoft
On the north-eastern tip of Suffolk, 7 miles (11 km) south of Great Yarmouth and 21 miles (33 km) south east of Norwich, is the port town of Lowestoft. The town has a long history as a fishing and freight port town, and some of the earliest evidence of settlement in the UK has been found here. Unfortunately, the town's location and its harbouring of vessels and materials for the war efforts meant that it was bombed and shelled during both world wars, as was the case with many towns on the east coast.
Lowestoft got its railway link in the 19th century and this helped the town to boom as its trawlers' catches could be taken away to the cities quickly. The railway also stimulated other industry to set up there, as it made imports and exports simple by land and sea. Until the 1990s there were several multinational companies in the town, but they have largely gone now, and tourism plays a vital role – Lowestoft does have very attractive sandy beaches. Another well known industry was Lowestoft porcelain, which was among the finest in the world in its day.
It is not uncommon for Marketing assistant jobs to become available in Lowestoft and the surrounding area as the docks are still active, even if they are not at the same level as they were fifty years ago. There is still a major Birds Eye factory in the town, and the headquarters of Hoseasons Holidays is located there. Much employment comes from the oil and gas industries, too, and recently Lowestoft has become a key site for the manufacture of renewable energy equipment, from solar panels to offshore wind turbines. There is a population of around 65,000 and several ,moderately populated towns along the coast, which can all add up to a reasonably active logistics and supply chain sector.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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