Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Gosport
The natural harbour in the south of England, just north of the Isle of Wight, is home to one of the world's most famous ports, Portsmouth. Less well known but of equal importance is the town of Gosport, located just over the water to the east. The geography forms a pair of natural jaws that expand behind to Fareham Lake, much of which is navigable to large vessels, hence the superb maritime history of the area. Even in the Lake's shallower parts there is a thriving yachting and sailing scene, and the harbour always has hundreds if not thousands of small boats bobbing on its surface.
Much of Gosport's industry for hundreds of years has been reliant on and connected to seafaring, so the general decline in both military and civilian maritime life in the south of England has undoubtedly impacted on the area. It has had to diversify to survive, and although there are still many jobs in maritime-related positions, it does not have the dominance it once did. A large number of small businesses and a few districts where light industry dominates help keep the town going, and the population does grow slightly in summer to accommodate workers associated with recreational boating.
With Portsmouth directly to the east and the major port of Southampton 14 miles (23 km) to the north west, Gosport will always have important maritime links and this can be good news for anyone seeking Ecommerce Analyst positions. The town is also rather large, at 80,000 even out of the summer months, and large towns always have supply chain and logistics needs that are unconnected to industry. Although the port might not be what it once was, it still presents quite good opportunities.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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