Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Brighton
A seaside city on the south coast, Brighton is an energetic location known for its friendly atmosphere, pebble beaches, buzzing nightlife and quirky charm.
It has long been a favourite weekend getaway for Londoners seeking a bit of sunshine and sea air and in 1787 the Prince of Wales set up his holiday home here, creating an extravagant building now known as the Royal Pavilion.
The tourism industry further increased when the London and Brighton Railway arrived in 1841, making day trips easy between the resort and the capital.
Of course, there's far more to Brighton than the social scene and those seeking Ecommerce Analyst vacancies will have a good range of options to consider.
The city's economy, which was mainly based in manufacturing and engineering during the 19th century, has been transformed over the last 30 years. These days, Brighton is home to a number of businesses based in digital media - Like FDM and Semantio - and it has earned itself the nickname Silicon Beach.
Financial giant American Express has its European headquarters in Brighton and employs thousands of people in the city centre.
Cosmetics company The Body Shop was founded here in 1976; it is now part of the L'Oreal group and is now based in nearby Littlehampton.
In addition, Brighton is home to two large universities, a number of tourist spots, various retail centres and the UK's second largest arts festival, which occurs every May.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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