Graphic Designer
Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in Reading
Situated in the Thames Valley where the Thames and River Kennet converge, Reading is a town in south-east England known as a centre of commerce and an excellent choice for those seeking Graphic Designer vacancies.
The area was first settled in the 8th century, the local abbey was founded in 1121 and by 1538 Reading had become one of the largest towns in the area. The region thrived on the wealth generated by trading cloth until the English Civil War.
With the dawn of the Industrial Revolution, Reading was again making a name for itself, this time with a combination of ironworks and brewing.
The region benefited from improved trade with London due to the building of better roads, the establishment of various railways and the opening of the river to boat traffic. Indeed, the Kennet and Avon canal was opened in 1810, which meant that goods could travel by barge all the way to the Bristol Channel.
Fast forward to today and Reading is a centre for technology, finance and retail.
Top companies headquartered in the town include ING Direct, Yell Group and BG. Meanwhile, Prudential, PepsiCo, Holiday Inn, Bang & Olufsen, Intel, Cisco, Symantec, Nvidia, Virgin Media, Xerox and Verizon all have offices in Reading.
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Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.
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