Graphic Designer
Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in the West Midlands
Home to a number of cities and towns, including Birmingham - often called Britain's Second City - as well as Coventry, Stoke-on-Trent and Wolverhampton, the West Midlands has long been a centre of industry and commerce for the UK and it's an ideal location for anyone seeking Graphic Designer jobs.
During the Middle Ages and throughout the Industrial Revolution, Coventry was known for producing wool and cloth. Meanwhile, other parts of the region were known for their metalwork - Birmingham for its small arms and Wolverhampton for locks, ironmongery and brass work.
In addition, the West Midlands region was a prime source of raw materials like coal and iron ore, something that became increasingly important throughout the 18th and 19th centuries.
As time moved on, the focus of the region shifted and car manufacturing overtook the other industries, while bicycle production was also a large part of the local economy for many years.
Today, the West Midlands area is home to a number of tech companies, as well as food and beverage manufacturers, with Nikon, Hitachi maxell, Fujitsu, Muller Dairy Ltd, Bulmers Cider, Cadbury UK, Marmite, Coors Brewers and Bird's Custard just a few examples.
Other brands that call the area home include Michelin Tyres, Dechra Pharmaceuticals, Volvo Group UK and the National Express Group.
Popular locations
Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.
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