Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Shetland
Shetland is the name given to the council area that coincides with what is commonly known as the Shetland Islands. The islands are located in the Atlantic Ocean, 130 miles (215 km) north east of John O’Groats. The main bulk of the islands themselves are some 70 miles (110 km) from north to south, but roughly only 25 miles (40 km) east to west. The islands have only been part of Scotland since the 1500s, and have strong links with Scandinavia. Norway is just 200 miles (320 km) to the east, a short hop on a longboat.
The main administrative headquarters is Lerwick, whose 7000 population accounts for about a third of the Islands’ total. The islands have a basic road system and a ferry system links its 16 inhabited islands as well as Orkney and Aberdeen. Despite being small, the island’s inhabitants still have modern needs, and this will necessarily require a good deal of contact with the mainland. This could open up opportunities for such Ecommerce Analyst positions and the proximity to the North Sea oil fields is also economically positive.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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