Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Newcastle-under-Lyme
The Staffordshire town of Newcastle-under-Lyme (not to be confused with Newcastle-upon-Tyne) adjoins the city of Stoke-on-Trent along all of its eastern edge; without looking at a boundary map it would be difficult to discern where one ends and the other begins. The town did have a similar industrial history to Stoke, namely pottery and porcelain manufacture, until the mid-1700s when it all but stopped, giving way to brick making, clothing, cotton milling, coal mining and engineering. Engineering and clothing manufacturing still dominate the town’s industries; many military and police uniforms are made here.
In the early 1900s, the Stoke area was an amalgamation of a number of moderately sized towns, chief among them Stoke, Hanley, Newcastle-under-Lyme, Burslem, Fenton, Tunstall, Longton, Smallthorne, Kidsgrove, and Audley. A motion was put to parliament to amalgamate them all into one city in what was known as the Federation of Stoke-on-Trent. Newcastle-under-Lyme was the only one to reject the plan, partly because the others were heavily involved in the pottery industry and Newcastle no longer was. Newcastle’s opposition was recognised and so it came to be that the town now exists almost engulfed by Stoke-on-Trent.
With a population of about 75,000 and a huge regeneration effort recently being completed, Newcastle-under-Lyme has undergone something of a rebirth of late, after a few decades of gradual decline. We do see more Ecommerce Analyst jobs appearing in the town, which is often indicative of renewed economic activity.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
Contact us