Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Norwich
A city with a long and varied history, Norwich is the county town of Norfolk and from the 11th century until the Industrial Revolution, it was the second largest city in England after London.
During this period, Norwich was a market town known for its wool and textiles; it also traded pottery. There was a large cattle market during the 1700s and brewing became big business, peaking at the beginning of the 19th century. A number of microbreweries and artisan beer makers are still based in the region.
One of Norwich's best-known products is Colman's mustard, which has been made in the city since 1804 when Jeremiah Colman bought a flour mill in the area. He began producing mustard in 1814 and the company is still thriving in Norwich today - although it's now operated by Unilever and the range of products has expanded to include a variety of sauces and condiments.
Those seeking Sales Director roles in Norwich will have a number of employment opportunities to consider. Aviva, an insurance company formerly known as Norwich Union, is a major employer, while Archant - a national publishing - company distributes a number of daily and weekly newspapers, as well as a variety of magazines.
In addition, Norwich is home to a massive research park that includes the facilities of more than 30 businesses based in biotechnology, food, nutrition, pharmaceuticals, medical technology, information science, computing and low-carbon energy.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
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