Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Great Yarmouth
The Norfolk town of Great Yarmouth is almost the UK’s most eastern place, pipped to the post by a few metres by Lowestoft 8 miles (13 km) to the south. Norwich, Norfolk’s county town, is 18 miles (30 km) to the west. Great Yarmouth has a well earned reputation for being a holiday resort, and it is one of the most popular in the UK. However its hinterland is actually rather industrialised, and is heavily involved with the gas and oil rig industries. Just offshore there is a large wind farm, with 30 turbines harvesting the North Sea breezes.
Like several towns on the North Sea, Great Yarmouth was unfortunate enough to be bombed in both world wars, by Zeppelins, the German navy and the Luftwaffe. Both times the town rebuild to carry on its tourism industries in peacetime. Great Yarmouth has managed to retain its tourism industry where many others have failed, perhaps because it is a diverse town as far as industry is concerned, and the locals use the same amenities as the tourists. Whatever the reason, its 50,000 population, made up of a mix of families and retirees, is reasonably affluent and the town is steadily growing.
The oil rig plant and the gas industry themselves can be great indicators that Sales Director work could become available in Great Yarmouth, but the town’s population and its attractiveness to tourists also create an environment where the town has complex logistical needs to be met. With Norwich nearby, opportunities could arise just down the road, too.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
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