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Sales Director - South West

Sales Director

Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.

In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.

This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.

The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.

Sales Director skills required

Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.

They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.

Sales Director Jobs in the South West

A region that encompasses Bristol, Gloucester, Devon, Cornwall, Somerset, Dorset and Wiltshire, as well as the Isles of Scilly, the South West is a diverse area that offers a broad range of opportunities for those seeking Sales Director positions.

As demonstrated by the ancient monuments like Stonehenge and the Roman ruins in Bath, the South West has been settled for thousands of years. In fact, the oldest complete human skeleton ever found in the UK was discovered in Cheddar Gorge and dates back to around 7150 BC.

Prior to the Industrial Revolution, much of the South West relied on fishing and shipping, particularly in Bristol, a city which harboured vessels that traded with Ireland, Iceland and the Americas. Later, it became known for coal mining, as well as heavy industry.

Today, aeronautics is an important part of the South West economy, and a number of companies have facilities in the region - such as Airbus UK, BAE Systems and Rolls-Royce. There's also Defence Equipment and Support - the MoD's procurement and logistics agency.

Cheese, clotted cream and other dairy products are made in the region, with companies including Dairy Crest, which makes Cathedral City and Davidstow. Other food and beverage manufacturers include Ginsters, Ryvita, Kraft Foods UK and Beverage Brands, makers of WKD vodka. Meanwhile GSK manufactures Lucozade and Ribena in Coleford.

In addition, Princess Yachts, Siemens Traffic Controls, Merlin Entertainments, Endsleigh Insurance, Westland Helicopters and Wincanton plc are all based in the region.

Popular locations

Looking to advance your career?

Sales director jobs at Cast UK

Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.

If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.

If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.

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