Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Cornwall
Located in the south-west of England, Cornwall is mainly surrounded by water, although it shares a border with Devon to the east. The region is recognised as a Celtic nation, home to the Cornish people, and many residents in the area believe that it should be allowed to split from England to become the fifth home nation of the UK.
Fishing and agriculture have long been part of the Cornish economy and from the Middle Ages, the mining of tin became one of the most important industries in the region. This continued to grow and in the early 19th century, copper mining also brought wealth to the area.
Within 50 years, however, metal mining started to decline and was replaced by the production of china clay. By the end of the 1990s, mining was almost completely gone from Cornwall.
These days, the Cornish economy mainly relies on agriculture and tourism and those seeking Sales Director opportunities will have various options to consider.
Food manufacturing companies like Ginsters, the West Cornwall Pasty Company and Dairy Crest are large employers in the region, while brewing is also a large industry, with Sharp's, Skinners and St Austell being just three of Cornwall's many beer companies.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
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