Account Director jobs
Winning new clients is a high-energy job, with a high potential for blind alleys and expended time between successful campaigns. That’s why it’s highly cost effective to devote quality time and resources to retaining existing clients. For that, skilled account directors are required.
In larger logistics companies, account directors will have a team of account managers underneath them, and they will deal directly with clients on a one-to-one basis; clients generally like to be dealing with the same person, who will know their needs and issues. Account directors will oversee the whole customer retention operation, and will be responsible for strategic decisions to this end, but not necessarily the micromanagement of order fulfilment. The account director may also have responsibility for organising and instructing a sales team in order to win new clients, as well as seeking out new openings with existing clients and their partners.
Reporting to the company management, he or she will be expected to explain decisions and actions and provide regular reports. Any problems that cannot be addressed by the account managers will become the account director’s responsibility, followed ultimately by the management’s.
Maintaining morale will be an important role, both in the clients and in your own team. Whether this means treading on egg shells or throwing a party will depend on the relationship!
The skills required
Interpersonal skills, particularly diplomacy, will be a key skill of the account director. Since different clients will have different needs and desires, from methods of payment to hours of work to corporate personality, you will need to have an instinct for switching demeanour at the sound of a ringing phone.
Sales and marketing experience will be extremely useful, as selling one’s company’s benefits does not end with the winning of a client; they will probably be constantly seeking out other deals to reduce their overheads, and you will need to be able to convince them that your company is the best option for them. You’ll need the confidence to be able to make important decisions without constant recourse to senior management.
Account Director Jobs in Great Yarmouth
The Norfolk town of Great Yarmouth is almost the UK’s most eastern place, pipped to the post by a few metres by Lowestoft 8 miles (13 km) to the south. Norwich, Norfolk’s county town, is 18 miles (30 km) to the west. Great Yarmouth has a well earned reputation for being a holiday resort, and it is one of the most popular in the UK. However its hinterland is actually rather industrialised, and is heavily involved with the gas and oil rig industries. Just offshore there is a large wind farm, with 30 turbines harvesting the North Sea breezes.
Like several towns on the North Sea, Great Yarmouth was unfortunate enough to be bombed in both world wars, by Zeppelins, the German navy and the Luftwaffe. Both times the town rebuild to carry on its tourism industries in peacetime. Great Yarmouth has managed to retain its tourism industry where many others have failed, perhaps because it is a diverse town as far as industry is concerned, and the locals use the same amenities as the tourists. Whatever the reason, its 50,000 population, made up of a mix of families and retirees, is reasonably affluent and the town is steadily growing.
The oil rig plant and the gas industry themselves can be great indicators that Account Director work could become available in Great Yarmouth, but the town’s population and its attractiveness to tourists also create an environment where the town has complex logistical needs to be met. With Norwich nearby, opportunities could arise just down the road, too.
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To find out more about how Cast UK can help you recruit an Account Director for your business or find you a job as an Account Director then contact one of our consultant team on 0333 121 3345.
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