Graphic Designer
Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in Crewe
There is no doubt about what Crewe is most famous for – it is the railways. Crewe is more than just a place that happened to have a railway junction nearby – it was virtually non-existent as a settlement until the railways came. Indeed, the town itself is named after the railway station it grew up around. Look at Crewe on a map and you’ll see six major lines emerging from it, heading to Shrewsbury/South Wales, Birmingham/London, Stoke-on-Trent, Manchester, Liverpool and Chester/North Wales.
Such a key point in the railway network made it the natural choice to locate railway works, and so it came to be. The town grew up quickly around the works, and as it grew in importance other related industries set up there. Crewe’s most famous single business was Rolls Royce, who located their car manufacturing plant there. Since 2002, however, production at the site is entirely of Bentley cars. Although there are still railway locomotive maintenance plants in the town, they are a shadow of their former selves.
Crewe now has a population of around 70,000 and has diversified greatly from its railway heyday. It is still considered a reasonably good place to set up a logistics operation, mainly due to its rail and road links (the M6 passes just to its east), so Graphic Designer jobs in Crewe are not uncommon. Companies with a presence in the town include Bombardier, Bentley, BAE Systems, Air Products, Fujitsu and Barclay’s Bank.
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Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.
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