Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Great Yarmouth
The Norfolk town of Great Yarmouth is almost the UK’s most eastern place, pipped to the post by a few metres by Lowestoft 8 miles (13 km) to the south. Norwich, Norfolk’s county town, is 18 miles (30 km) to the west. Great Yarmouth has a well earned reputation for being a holiday resort, and it is one of the most popular in the UK. However its hinterland is actually rather industrialised, and is heavily involved with the gas and oil rig industries. Just offshore there is a large wind farm, with 30 turbines harvesting the North Sea breezes.
Like several towns on the North Sea, Great Yarmouth was unfortunate enough to be bombed in both world wars, by Zeppelins, the German navy and the Luftwaffe. Both times the town rebuild to carry on its tourism industries in peacetime. Great Yarmouth has managed to retain its tourism industry where many others have failed, perhaps because it is a diverse town as far as industry is concerned, and the locals use the same amenities as the tourists. Whatever the reason, its 50,000 population, made up of a mix of families and retirees, is reasonably affluent and the town is steadily growing.
The oil rig plant and the gas industry themselves can be great indicators that Ecommerce Analyst work could become available in Great Yarmouth, but the town’s population and its attractiveness to tourists also create an environment where the town has complex logistical needs to be met. With Norwich nearby, opportunities could arise just down the road, too.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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