Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Northampton
Situated in the East Midlands on the banks of the River Nene, Northampton is a market town with a history dating back to the 6th century. By the end of the 11th century, the community had grown significantly and the Domesday Book records it as having a population of around 1,500 inhabitants.
During the 19th century, the city experienced further expansion thanks to the construction of the Grand Union Canal, which connected London and Birmingham with each other, as well as cities like Leicester, Slough and Northampton. Railways also arrived at the city around this time, further simplifying trade with the rest of the country.
Northampton was best known for producing shoes and other leather goods during the 1800s and a few companies that were established during this period still provide specialist, high-end items today - including Edward Green Shoes, Trickers, Church's and Crockett & Jones.
Over the years, most of the other footwear factories have been converted to offices or residential buildings and, although the shoe industry has declined, a number of other sectors have taken its place, including distribution, finance and manufacturing. So those seeking Digital Community Builder roles in the area will have an array of employers to consider.
Just some of the well-known companies that have offices, factories or headquarters in Northampton include Coca Cola, Schweppes, Carlsberg, Texas Instruments, Avon Products, Blacks Leisure Group and Panasonic.
Meanwhile, Nationwide Building Society, Barclay Card, the University of Northampton and St Andrew's Healthcare are all major employers.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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