Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Scotland
From Glasgow to Edinburgh, Gretna Green to Inverness, Scotland is a beautiful country that offers plenty of opportunity for those seeking Digital Community Builder vacancies.
Scotland has had a long and tumultuous history, particularly during the 16th and 17th centuries when relations with England were fraught with difficulty.
In 1707, the Acts of Union were passed and the Kingdom of Great Britain was created. This resulted in the abolishment of trade tariffs and the Scottish economy quickly grew. Clippers carried tobacco to Glasgow from the New World during the 18th century. Then, during the Industrial Revolution, everything from ships and locomotives through to coal, textiles and steel were produced on a massive scale.
Fast forward to today and Scotland's economy is more focused on the service sector - although manufacturing and oil production are still important.
Edinburgh is one of Europe's largest financial centres, home to companies like Lloyds, Standard Life, the Bank of Scotland and the Royal Bank of Scotland. It's also the seat of Scottish government and an important tourist destination, hosting one of the largest culture festivals in the world.
Whisky is one of Scotland's best-known exports, with numerous distilleries and bottlers located around the country, including Glenfiddich, Glenmorangie and Teacher's Highland Cream, as well as liqueurs like Drambuie and Glayva.
Other companies with headquarters or regional facilities in Scotland include IBM and Hewlett-Packard, Sun Microsystems, Amazon, BAE and Rolls-Royce.
Popular locations
Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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