Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Great Yarmouth
The Norfolk town of Great Yarmouth is almost the UK’s most eastern place, pipped to the post by a few metres by Lowestoft 8 miles (13 km) to the south. Norwich, Norfolk’s county town, is 18 miles (30 km) to the west. Great Yarmouth has a well earned reputation for being a holiday resort, and it is one of the most popular in the UK. However its hinterland is actually rather industrialised, and is heavily involved with the gas and oil rig industries. Just offshore there is a large wind farm, with 30 turbines harvesting the North Sea breezes.
Like several towns on the North Sea, Great Yarmouth was unfortunate enough to be bombed in both world wars, by Zeppelins, the German navy and the Luftwaffe. Both times the town rebuild to carry on its tourism industries in peacetime. Great Yarmouth has managed to retain its tourism industry where many others have failed, perhaps because it is a diverse town as far as industry is concerned, and the locals use the same amenities as the tourists. Whatever the reason, its 50,000 population, made up of a mix of families and retirees, is reasonably affluent and the town is steadily growing.
The oil rig plant and the gas industry themselves can be great indicators that Digital Community Builder work could become available in Great Yarmouth, but the town’s population and its attractiveness to tourists also create an environment where the town has complex logistical needs to be met. With Norwich nearby, opportunities could arise just down the road, too.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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