Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Darlington
Anyone familiar with the history of railways will already be familiar with the name Darlington. The 26-mile Stockton and Darlington railway was the first commercial railway in the world, opened in 1825 to great acclaim. Within 50 years, the railway system covered the whole country, and many of the mainlines remain in place today. Because of its early adoption, Darlington became a centre of engineering, with several of the large companies, including Robert Stephenson & Co., setting up there.
Bridge building and engineering are still strongly associated with the town. The Darlington name is embossed on bridges the world over, and many a lorry driver will be familiar with the name Cummins, the American engineering firm that makes diesel engines among many other things, which has a plant in Darlington employing around 700 people.
Darlington was originally a market town, part of the reason it required a rail link, and that remains today, with much of the surrounding area being served by its shopping area. Its largest single employer is Orange, which has a call centre there. The town is well served by rail, air and road, with great links to Newcastle-upon-Tyne, Middlesbrough and Hartlepool. With so much engineering and commerce going on, and a mobile population, Darlington is a great place to look for Digital Community Builder jobs, so please get in touch if you’re in the area looking for this kind of work.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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