Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Stafford
Staffordshire’s county town of Stafford is relatively small by county town standards, with its population of just over 50,000; in fact Stoke-on-Trent, Tamworth and Newcastle-under-Lyme are larger. That said, Stafford is at the centre of a cluster of towns whose populations total over 120,000. Stafford is located on the M6 and is about half way between Stoke-on-Trent and Birmingham, each of which is approximately 14 miles (22 km) distant.
The town’s history is varied and well documented to the fifth century, and the eleventh-century castle stands to this day. Stafford used to have a long tradition of shoemaking, which sadly died out in the latter 20th century. It was also a major railway hub until the reforms of the 1960s led to the closure of the Stafford & Uttoxeter Railway and the Shropshire Union Railway, and with them Stafford became a relatively normal through line between Crewe and Birmingham and London.
Occasionally, Sales Director jobs become available in Stafford, as it is a relatively populous region and some major manufacturing plants are found there. The electrical engineering giant Alstrom, which makes huge electrical transformers, is in the middle of the town, and Bostik and Littleworth (diesel engines) have large sites here; there are also a few trading and industrial estates and a sizeable shopping centre. Being the county town, the public sector is a large employer, and Stafford also serves as a commuter town for the cities to the north and south.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
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