Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Newcastle-under-Lyme
The Staffordshire town of Newcastle-under-Lyme (not to be confused with Newcastle-upon-Tyne) adjoins the city of Stoke-on-Trent along all of its eastern edge; without looking at a boundary map it would be difficult to discern where one ends and the other begins. The town did have a similar industrial history to Stoke, namely pottery and porcelain manufacture, until the mid-1700s when it all but stopped, giving way to brick making, clothing, cotton milling, coal mining and engineering. Engineering and clothing manufacturing still dominate the town’s industries; many military and police uniforms are made here.
In the early 1900s, the Stoke area was an amalgamation of a number of moderately sized towns, chief among them Stoke, Hanley, Newcastle-under-Lyme, Burslem, Fenton, Tunstall, Longton, Smallthorne, Kidsgrove, and Audley. A motion was put to parliament to amalgamate them all into one city in what was known as the Federation of Stoke-on-Trent. Newcastle-under-Lyme was the only one to reject the plan, partly because the others were heavily involved in the pottery industry and Newcastle no longer was. Newcastle’s opposition was recognised and so it came to be that the town now exists almost engulfed by Stoke-on-Trent.
With a population of about 75,000 and a huge regeneration effort recently being completed, Newcastle-under-Lyme has undergone something of a rebirth of late, after a few decades of gradual decline. We do see more Sales Director jobs appearing in the town, which is often indicative of renewed economic activity.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
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