Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Runcorn
It might be difficult to imagine it now, but Runcorn was once a celebrated spa town and health retreat right up to the Industrial Revolution, whereupon its prime location made its industrialisation rapid. The town is located on the south bank of the River Mersey just before it flows east to the Wirral peninsula and Liverpool. The last bridge over the Mersey passes between Runcorn and Widnes; it is a railway bridge directly adjacent to the impressive steel-arch bridge that takes advantage of a natural outcrop, but still has a single span of 330m. For a time there were three crossings, including a transporter bridge, but this was dismantled in 1961. A brand new crossing has been planned which will ease congestion on the roads.
Runcorn’s main industry has always been, and remains, chemicals. Chlorine, caustic soda, hydrogen and polymers have been produced there for over a hundred years. The town is served by a mainline railway (Liverpool to London) and no fewer than three canals – the Manchester Ship, the Bridegwater and the Weaver Navigation. The town had a busy dockyard up until the post-war period, when it fell into decline.
The town remains an industrial and commercial hub in the immediate vicinity, with several large industrial estates, trading estates and retail parks in and around the town, thanks to massive regeneration efforts in the 1970s and 1980s. Runcorn has a large new town that was built to house the overspill from Liverpool. With the M56 to Manchester, links to Liverpool and Chester and a good rail and waterway network, there are several distribution centres in and around the town, making Runcorn an excellent place to look for Sales Director work.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
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