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Sales Director - Warrington

Sales Director

Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.

In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.

This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.

The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.

Sales Director skills required

Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.

They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.

Sales Director Jobs in Warrington

Halfway between Liverpool and Manchester lies Warrington, a large town with an industrial and commercial pedigree to match some of the UK’s smaller cities. It followed the traditional Northern path of booming during the Industrial Revolution, specialising in steel, textiles and chemical industries, as well as some brewing for good measure, much of which remains to this day.

The town is extremely well connected, with three major motorways, the M62, the M6 and the M56 passing its north, east and south respectively and A roads radiating out in all directions, typical of the market town it once was. The River Mersey passes through it, as do the Manchester Ship Canal and Bridgewater Canal and two major railway lines. With its population of over 200,000 people and a shopping area to rival any city, it’s a bustling and attractive town to live in.

Around the town’s edges are hundreds of large and small businesses, including a large Unilever detergent factory in the east. There are lots of warehouses and logistics companies in the area, too, that take advantage of its excellent communications and skilled workforce. There are few places like Warrington when it comes to finding a Sales Director work, and there’s always a demand for such positions. Please get in touch if you’re looking for work in this area.

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Looking to advance your career?

Sales director jobs at Cast UK

Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.

If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.

If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.

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