Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Royal Tunbridge Wells
As the name suggests, Royal Tunbridge Wells gained its popularity as a place to take on mineral spring water which in days gone by was believed to have health benefits. Like several other spa towns across the nation, this soon attracted well to do folk with disposable income to visit and take the waters, particularly during the nineteenth century, although in this case the spa status began rather earlier. Roads and eventually railways would allow greater numbers of people to come, and the population grew as hotels and other services sprung up to accommodate and pamper them. From an early stage, Royal Tunbridge Wells was designed to be architecturally striking, and it remains so today.
Nowadays, however, the importance of the spa and the waters is negligible to the local economy, although the tradition started by it, and which earned it the Royal prefix, remains important to the town’s atmosphere. Royal Tunbridge Wells is a wealthy town with almost zero unemployment, and although it has thriving financial and tourism industries, acts as a commuter town for London. Part of its success is its relative isolation from other large settlements, which makes it a draw for all the villages in the region. The centre of London is 30 miles (50 km) to the north west, and about the same distance to the south is the South Coast.
Such towns, where tourism and commuting are dominant, might not seem like ideal candidates for Sales Director jobs, but wherever there is an affluent population and a half-decent transport network, they do occasionally emerge, usually with a retail employer.
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Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
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