Graphic Designer
Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in West Bromwich
Only five miles north-west of Birmingham, West Bromwich is a large town that offers a number of options for those seeking Graphic Designer roles.
For hundreds of years, West Bromwich was mainly an agricultural area and the town first rose to prominence during the 19th century when deposits of coal were discovered in the region.
It grew quickly as a coal mining town and associated industries also arrived. Indeed, the area became known as the Black Country due to the smoke and soot that resulted.
Until the latter half of the 20th century, West Bromwich's economy was based mainly on manufacturing, with one of its main products being metalwork for the automotive industry. Textiles and chemicals were also produced.
The town suffered significant job losses during the 1970s, as more and more factories were moved to locations abroad in order to make use of cheaper workforces.
Today, West Bromwich's economy is mainly based in retail and the service sector; this is particularly due to recent investments to regenerate the area - with large shopping centres like Queen's Square. West Bromwich Building Society has been based in the town for more than 160 years, while the region's main employers are based in the public sector, including Sandwell Metropolitan Borough Council.
Manufacturing, however, does still play a part in the local economy, with products including building supplies and technology.
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Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.
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