Graphic Designer
Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in Runcorn
It might be difficult to imagine it now, but Runcorn was once a celebrated spa town and health retreat right up to the Industrial Revolution, whereupon its prime location made its industrialisation rapid. The town is located on the south bank of the River Mersey just before it flows east to the Wirral peninsula and Liverpool. The last bridge over the Mersey passes between Runcorn and Widnes; it is a railway bridge directly adjacent to the impressive steel-arch bridge that takes advantage of a natural outcrop, but still has a single span of 330m. For a time there were three crossings, including a transporter bridge, but this was dismantled in 1961. A brand new crossing has been planned which will ease congestion on the roads.
Runcorn’s main industry has always been, and remains, chemicals. Chlorine, caustic soda, hydrogen and polymers have been produced there for over a hundred years. The town is served by a mainline railway (Liverpool to London) and no fewer than three canals – the Manchester Ship, the Bridegwater and the Weaver Navigation. The town had a busy dockyard up until the post-war period, when it fell into decline.
The town remains an industrial and commercial hub in the immediate vicinity, with several large industrial estates, trading estates and retail parks in and around the town, thanks to massive regeneration efforts in the 1970s and 1980s. Runcorn has a large new town that was built to house the overspill from Liverpool. With the M56 to Manchester, links to Liverpool and Chester and a good rail and waterway network, there are several distribution centres in and around the town, making Runcorn an excellent place to look for Graphic Designer work.
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Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.
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