Graphic Designer
Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in Coventry
Situated in the West Midlands and less than 20 miles from Birmingham, Coventry is a metropolitan borough and one of the top ten largest cities in England. Indeed, for those seeking Graphic Designer vacancies, Coventry will have a variety of employers to consider.
The history of the city goes back to a Bronze Age community that was settled by the Romans in the first century. By the 1500s, Coventry was at the centre of the cloth and textile trade and during the Middle Ages, it was one of the most influential locations in England.
As time passed, Coventry became known for manufacturing fine watches and clocks, while other technological innovations, such as the safety bicycle in the late 1800s, paved the way for the city to become one of the leading areas for car manufacture in the early 20th century.
During the same period, the city manufactured an array of other products, ranging from machine tools and aerospace components to electronics, telecoms equipment and man-made fibres.
Today, the economy in Coventry relies on finance, business services, logistics and leisure, more than on manufacturing. However, a number of car factories can still be found within city limits, such as LTI, the company that manufactures London's iconic black cabs, Jaguar, Rolls Royce and Peugeot. Meggitt Aircraft, a company that makes braking systems for the aerospace industry, is also located in Coventry.
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Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.
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