Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Bracknell
The Berkshire town of Bracknell is located at the centre of a cross with Farnborough, Reading, Maidenhead and the western tip of London as its points. It is located between the A308(M) and the M3, which run parallel to its north and south respectively.
Bracknell has a long and rich history, with mentions in the Domesday Book and Bronze Age finds there. Locals like to believe it was a favourite haunt of highwayman Dick Turpin, and there was supposed to be a secret tunnel between two inns via which he could escape capture. There must be something in the water, as a band of marauders known as the Wokingham Blacks had been terrorising the forest area; they were finally brought to justice by the Grenadier Guards in 1723. After World War 2, Bracknell was designated as a location for a New Town, and in the intervening decades the town’s population grew from a few thousand to its current total of around 50,000.
Commercially, the town is rather successful, and many multinationals have set up offices there, particularly in the hi-tech and electronics sectors. The list includes Fujitsu, Panasonic, Hewlett-Packard, Dell, Siemens, Cable and Wireless, 3M and Novell. The headquarters of Supermarket Waitrose and the UK arm of BMW are also in Bracknell.
Bracknell is a thriving town, where great jobs in logistics, supply chain and procurement such as Ecommerce Analyst positions are often found. Its excellent links to London and the whole of South England, as well as Heathrow Airport, are no doubt parts of the decision when companies choose to locate there.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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