Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Worthing
The seaside town of Worthing lies on England’s south coast, halfway between Brighton and Bognor Regis, in West Sussex. Settlement dates back to the Stone Age, and Worthing was a sleepy mackerel fishing town until the Georgian period, when grand building started springing up as it became part of the tourist trail. Much of the splendid architecture survives to this day, and the town now has a population of around 100,000.
The town is still best known as a holiday resort, Worthing does have a thriving economy that includes financial services (e.g. Aviva), pharmaceuticals (e.g. GlaxoSmithKline), government (HM Revenue and Customs) and the creative industries. There is a relatively strong manufacturing sector, too, which almost matches the employment attained by tourism-related industries. In the 1990s the town was particularly profitable, and its population are relatively affluent, especially for a town of its size.
Holiday resorts often suffer out of season, but this does not seem to the case with Worthing, which has managed to be productive and quite industrialised without sacrificing any of its Georgian charm. All this in combination makes it a place anyone looking for a Digital Community Builder position should put on their watch list if they live in the area – you may be surprised at what comes up.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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